At Property Hero, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect the data you provide through our app and services. By using Property Hero, you consent to the practices described in this policy.
Information We Collect
Personal Information: First name, last name, email address, and home address. Optional: phone number (if you opt in to receive task notifications).
Property & Asset Information: Details of homes, rooms, appliances, systems, and any related documentation you manage within the app.
Usage & Device Information: Data on how you interact with the app (via tools like Google Analytics and Meta Pixel), including browser type, IP address, and device details.
How We Use Your Information
To provide, maintain, and improve our services.
To customize your user experience.
To send notifications (if you opt in).
To analyze user behavior and improve functionality.
To measure marketing performance and conversion tracking.
We do not sell or rent your personal information to third parties.
Analytics and Third-Party Tools
We use the following tools to analyze how users interact with our services:
Google Analytics: Tracks app usage metrics like page views and session time.
Meta Pixel: Measures ad performance and conversions.
These tools may collect data such as device type, browser, and usage behavior. For more details:
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager